Thank-you gifts keep customers coming back, if they are chosen and timed well. Plan a budget by customer value, find ideas that fit each budget and know when to send them.
Split your customers into tiers by how much they are worth to you, set what you will spend on each, and see the total. Nothing leaves your browser.
Tier customers by value, set a budget for each tier, and compare the total with what those customers bring in.
In the United States the deduction for business gifts to one person is generally limited to 25 dollars a year. Check with your accountant.
After a project, on customer anniversaries, after referrals, and at a quiet time of year when your gift stands out.
Useful, tasteful and easy to receive: quality food or coffee, a good desk item, a plant or a donation in their name. Check client gift policies, as some companies limit what staff may accept.
Subtle branding is fine, but gifts feel warmer when they are useful and personal. A handwritten note often does more than a logo.
A specific handwritten note, a short personal video or a helpful tip costs almost nothing and is often remembered longer than a generic item.
Tier your customers by value and spend where it matters most.
From a handwritten note to a premium gift: ideas that fit each budget.
After a project, on anniversaries or when it is least expected: timing matters.
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