When to send customer appreciation gifts
A good gift at a poor time can be forgotten. A modest gift at the right moment is remembered.
After a project or purchase
A thank-you shortly after finishing work shows you valued it, and it comes when the experience is fresh.
Anniversaries
The anniversary of when someone became a customer is a natural moment, and it is easy to track. A card with a short note works well.
The holiday season
Many businesses send gifts in December, which means yours competes with a lot of others. Consider sending early, or choosing a different time of year so it stands out. Remember that not everyone celebrates the same holidays.
Unexpected moments
A note after a customer's good news, a milestone or a hard time can mean more than any scheduled gift.
Seasonal alternatives
- Late autumn or early spring, when there is less noise.
- Around your own anniversary or a slow season.
- After a referral, to thank the person who sent business.
A simple yearly plan
| Moment | What to send |
|---|---|
| After a project | A thank-you note |
| Customer anniversary | A card and a small treat |
| A referral | A personal thanks and a gift |
| Once a year, a quiet time | A tiered gift to your best customers |
Plan the cost with the budget planner.
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